
The Internet has the potential to be an all-encompassing medium - worldwide, free to access and potentially without boundaries. But in reality bad web design practice on your company's website may make it inaccessible to certain visitors.
In reality, the Internet is a largely visual experience but at its heart the Internet is a means of providing information. Many blind people access the Internet for information via screen readers that convert the code of a website into the spoken word. If your company's website doesn't meet certain standards it will be converted as gibberish when passed through such software. You could be shutting the door on certain elements of your customer population because of bad web design.
It's not just the visually impaired that your company should be thinking about. Using any technology that relies on specific browser or PC types also puts barriers in place that many users will be unable to overcome.
Think of it like this: if your buisness premises are difficult to gain entry to, customers are likely to find alternative companies to deal with. Similarly, if your website is difficult to navigate or contains technological obstacles, your visitors will quite likely find alternative sites to gain the information or purchase the services they are looking for.
CM Pro sites are designed and constructed to meet the latest guidelines on accessibility. We can help you join the minority of businesses with an online presence who are leading the way in accessibility.